Process of Structuring the Client Problem
Structuring a client problem effectively is key to delivering impactful solutions. Here's a clear framework you can use to break down and structure a client problem, especially in a consulting context:
🔍 1.
Understand the Context
- Client Background: Industry, size, market
position, recent changes.
- Stakeholders: Who is involved or impacted?
What are their goals?
- Business Objectives: What is the client trying
to achieve?
❓ 2.
Define the Problem Statement
- Symptoms vs. Root Cause: Distinguish between
what’s happening and why it’s happening.
- Problem Statement: A concise, specific
articulation of the issue (e.g., “Sales have declined by 15% in the last
two quarters despite increased marketing spend.”)
📊 3.
Break Down the Problem (Issue Tree or MECE Framework)
Use a
structured approach like:
- MECE (Mutually Exclusive, Collectively Exhaustive):
Break the problem into non-overlapping, comprehensive categories.
- Issue Tree: Visual breakdown of the main
problem into sub-problems and hypotheses.
Example:
Main Problem:
Decline in Sales
├── Market
Factors
│ ├── Competitor pricing
│ └── Customer preferences
├──
Internal Factors
│ ├── Product quality
│ └── Sales team performance
💡 4.
Formulate Hypotheses
- Develop testable statements (e.g., “Sales are
declining due to ineffective targeting in digital campaigns.”)
- Prioritize based on impact and ease of testing.
📈 5.
Identify Data Needs
- What data is required to validate or refute each
hypothesis?
- Sources: Internal systems, market research, customer
feedback, etc.
🛠️ 6.
Plan the Analysis
- Define the analytical methods (e.g., regression,
cohort analysis, benchmarking).
- Set timelines and responsibilities.
📣 7.
Communicate Clearly
- Use visuals (charts, frameworks, dashboards).
- Tailor messaging to different stakeholders
(executives vs. operational teams).
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